Jul 2023 – Present
Defined product vision and achieved product-market fit for an early-stage B2B SaaS startup.
Conducted research to identify key product gaps and designed an end-to-end user experience that grew active usage from 6% to 30% while reducing user churn by 12%.
Oct 2020 – Oct 2024
Designed the product from hackathon winning concept to a production MVP that secured the company’s first paying clients.
Collaborated cross-functionally to deliver modern, user-friendly software for organizational compliance, governance, and security.
Nov 2021 – May 2023
Designed API management tools for individual developers, teams, and enterprises, including the VS Code extension that achieved 500,000+ developer installs.
Established robust processes for research and validation, and helped build the design team from scratch.
Nov 2018 – Aug 2021
Led end-to-end design for the Billing product area for Pipedrive (SaaS unicorn).
Collaborated closely with CS, engineering, product, and marketing leaders to design key billing UX and payment flows that doubled trial-to-paid conversion.
Oct 2015 – Nov 2017
Designed a range of iOS, Android, and Web applications, achieving top App Store acclaim with ratings up to 4.9 stars.
Supervised design quality and mentored junior designers while applying HCI best practices (heuristic evaluation, usability studies) to deliver pixel-perfect UIs and interactive prototypes.
